Primrose Newborn Care
personalized home care for mothers and infants

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Meet with a newborn specialist in the comfort of your own home, either in-person or by video, when it is most convenient for you.

Doctor Madden Brittany Gidley Photography-8.jpg

“fourth trimester” support

Meet with a newborn specialist in the comfort of your own home, either in-person or by video, when it is most convenient for you.


Why we offer home visits and Telemedicine

Have you ever been worried about your baby but dreaded packing her up to bring her to the doctor’s office in the middle of cold and flu season?

Do you have a ton of questions about your baby but are having difficulty finding good quality resources and answers?

Are you struggling with the transition from life in the NICU to being at home with your preemie?

Have you had any unexpected challenges with breastfeeding and/or need lactation support in the home setting?

Have you been looking for someone to check in on your loved one, who is a new mom in the Cleveland area, to make sure that her and her newborn are okay?

Do you need help finding local specialists who do home visits (i.e. lactation and feeding experts, infant and postpartum massage providers, and therapists) and have experience working with parents of preemies, full-term newborns, and NICU graduates?

If so, we can help!

We understand that having a new baby can be much more stressful and exhausting than anticipated. In the past new mothers got most of their help from a “village” of mothers, sisters, aunts, and other family members but today’s mothers often live away from their extended families. Geographic distance and lack of help with newborn care can contribute to parents feeling overwhelmed, uncertain, and anxious in the care of their newborns. 

In addition, more women than in the past have “high risk” pregnancies and/or give birth prematurely. Premature babies and infants born to first-time moms (or both!) are at risk of having problems with feeding, weight gain, and jaundice, which may persist to some degree after hospital discharge. In much of Europe home visiting programs are in place for all mothers and newborns, including those who are born full-term and healthy, while this is not currently the norm in the U.S. 

How We Can Help

Dr. Madden is one of the first physicians in the U.S. to offer in-home neonatology visits and newborn telemedicine. She is experienced in the care of all babies, including those born prematurely. Dr. Madden works around new parents’ schedules and can do visits anytime from early morning until late at night. She diagnoses newborn problems, such as jaundice or poor weight gain, and maternal problems, such as postpartum depression or mastitis, and intervenes quickly to prevent complications. After the initial visit Dr. Madden is available to clients for ongoing follow-up via phone calls, text messages, video calls, and repeat home visits. She maintains contact with her clients' pediatricians via phone calls and/or written reports as necessary.